We often ponder what we can get away with when it comes to dieting, exercise, and eating the right foods for weight loss or better health. Yesterday, Yahoo.com posted a great article,”4 Trends That Will Make You Fat!”, that talked about the trends that many of us are misunderstanding for healthy food choices. I thought that the article was extremely enlightening, and believe that you will gain some insight into the marketing campaigns the food industry is implementing. Let me know what your thoughts are!
“FAT TREND #1: Food Companies Labeling Everything “Natural”
A 2011 Rodale study found that 28 percent of Americans purchased more natural foods this year. No wonder producers are slapping the “natural” claim on everything they can. Frito Lay, for instance, slapped “all natural” on half its snacks this year. The problem? There are no regulations on the “natural” claim. Case in point: A 2011 Cornucopia Institute study found pesticides and genetically modified organisms (GMOs) in a variety of “natural” cereals. Another downside of “natural” products: They can lead consumers to ignore nutrition labels. Butter, salt, and lard are natural. So are poison ivy, arsenic, and flash floods. Just because it’s natural doesn’t mean it’s good for you.
FAT TREND #2: Restaurants Sneaking Extra Fat into Their Food
The next time you see “stuffed” on a menu, think “gobs of molten cheese poised to inflate my waistline.” Consider these debuts: Domino’s Stuffed Cheesy Bread (150 calories per piece), Dunkin’ Donuts’ Stuffed Breadsticks (200 calories per piece), and Burger King’s limited-release Jalapeno & Cheese Stuffed Steakhouse burger (930 calories with a small order of fries). And that’s in addition to the 1,510-calorie Provolone-Stuffed Meatballs with Fettuccine that Applebee’s released last year! If these things continue to sell, expect to see more imitators in 2012. As a general rule, if you see “stuffed,” stay away.
FAT TREND #3: Menus Calling Meals “Snacks”
Since 2007, food items with snack, snackable, or snacker in their names have increased by 170 percent. Your restaurant may call it a “snack,” but your dietician would call it “dinner.” This year Dunkin’ Donuts debuted a menu of snacks that includes a 400-calorie, cheese-flavored Bagel Twist, and McDonald’s added the Angus Chipotle BBQ Bacon Snack Wrap. That’s a snack with nearly half-day’s saturated fat. But snacking done right can be healthy: A recent Nutrition Journal study found that nutritious snacks promote weight loss. The key word here is nutritious. Fruit and nuts are snacks, but a BBQ cheeseburger wrapped up like a burrito? Not so much.
FAT TREND #4: Chains Serving Up Salt-Soaked “Health” Foods
Last January, the USDA released new dietary guidelines, calling for a maximum daily sodium intake of 2,300 mg for some and 1,500 mg for others. Apparently, restaurants missed the memo, because they continue to salt-load their menus—even those special menus advertised as healthy. Half of Ruby Tuesday’s “Fit & Trim” items contain more than 1,000 mg, as do IHOP’s “Simple & Fit” pancake combos. The items on Chili’s’ “Guiltless Grill” menu average 2,175 mg, and Applebee’s’ new Weight Watchers Chipotle Lime Chicken packs a staggering 4,990 mg. Healthy? Hardly.”
I know now to look out for these four food fads that can easily trick you into thinking they are healthy options. What is your opinion?
As always, Live Your Life…FULL THROTTLE